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Do Not Underestimate the Power of Telemarketing!

Telemarketing has been a part of the marketing landscape for decades. In today’s digital age, where social media and email campaigns are the norm, telemarketing may seem like a thing of the past. However, when it comes to promoting an event, telemarketing can be a powerful tool. In fact, the quality of telemarketing can be the very factor in making the event a grand success or not so successful.

Event marketing is all about creating awareness, generating interest, and building excitement. This can be a daunting task, especially if the event is new or relatively unknown. In such cases, relying solely on digital marketing tactics may not be enough. This is where telemarketing comes in.

Telemarketing provides a personal touch that cannot be replicated through digital marketing channels. By speaking directly to potential attendees, telemarketers can build a rapport, address concerns, and provide additional information about the event. This can be especially effective for events that require a significant investment of time or money, such as conferences or trade shows.

The success of telemarketing, however, depends on the quality of the calls. Cold-calling potential attendees without any prior knowledge of their interests or needs can be counterproductive. Instead, telemarketers must have a well-researched list of potential attendees, with details such as their job titles, industry, and past attendance at similar events. This can help the telemarketer tailor their pitch to the specific needs and interests of the potential attendee.

Additionally, telemarketers must be trained to handle objections and provide persuasive arguments for attending the event. They must have a thorough understanding of the event’s value proposition and be able to communicate this effectively to potential attendees. This requires a deep knowledge of the event, including the agenda, speakers, and networking opportunities.

Telemarketing can also be used to follow up with potential attendees who have expressed interest but have not yet registered for the event. By making follow-up calls, telemarketers can address any concerns or questions potential attendees may have and encourage them to take action. This can significantly increase the conversion rate of potential attendees into actual registrants.

It is worth noting that telemarketing is not a standalone tactic but should be integrated with other marketing channels. For example, telemarketers can direct potential attendees to the event’s website, where they can find more information and register online. Telemarketing can also be used in conjunction with email marketing and social media advertising to provide a multi-channel marketing approach.

In conclusion, telemarketing can be a powerful tool for marketing an event. It provides a personal touch that digital marketing tactics cannot replicate and can be especially effective for events that require a significant investment of time or money. However, the success of telemarketing depends on the quality of the calls. Telemarketers must have a well-researched list of potential attendees, a thorough understanding of the event’s value proposition, and be able to handle objections and provide persuasive arguments for attending the event. When used in conjunction with other marketing channels, telemarketing can be a key factor in making the event a grand success.