With over 63 million small and medium enterprises (SMEs), India is a powerhouse of innovation, production, and entrepreneurship. Yet, only a fraction of these businesses tap into global markets. Exporting not only diversifies revenue streams but also increases competitiveness and credibility. But before taking the leap, Indian SMEs must evaluate a crucial question: “Are we export-ready?”

Here’s a comprehensive Export Readiness Checklist to help you assess and prepare your business for international growth.

1. Have You Identified the Right Market?

Understanding which country or region has a demand for your product is the first step. For instance, a Bengaluru-based organic cotton brand found a strong demand in Scandinavia due to the region’s eco-conscious consumer base. Conducting market research helps you avoid costly missteps and target the right audience.

– Tip: Analyze trade reports, competitor exports, and buyer trends. You can also consult Export Promotion Councils (EPCs) or engage experts like MarketinGuerrilla.

2. Is Your Product Export-Ready?

Not all products are automatically fit for global markets. Considerations include:

– Quality standards (ISO, CE marking, etc.)
– Packaging and labeling compliance
– Product modifications to meet local tastes or legal requirements

A Pune-based snack manufacturer had to modify packaging and reduce spice levels to enter the UK ethnic food market successfully.

– Tip: Align with international standards early to avoid delays and rejection.

3. Do You Understand Export Documentation and Compliance?

Navigating the documentation maze—like IEC code, GST compliance, shipping bills, and certificates of origin—can be overwhelming. Mistakes here can stall shipments or lead to penalties.

– Tip: Consider working with experienced freight forwarders or export consultants to streamline the process.

4. Is Your Pricing Export Competitive?

Pricing in international markets isn’t just about converting INR to foreign currency. You must consider:

– Logistics & shipping costs
– Import duties/taxes in the target country
– Distributor/retailer margins
– Currency fluctuations

For example, a Jaipur-based handicraft exporter found success in France by offering bundled product sets to reduce per-unit shipping costs and increase perceived value.

– Tip: Benchmark against international competitors and factor in total landed cost.

5. Do You Have a Marketing and Distribution Strategy?

How will your product be discovered overseas? Will you sell through agents, distributors, e-commerce platforms, or direct to retail? Having a clear go-to-market strategy is critical.

– Tip: Use platforms like B2B exhibitions, trade portals, and local representatives to build brand awareness.

Key Takeaways

– Global expansion is not just about ambition—it requires strategic preparation.
– Conduct thorough market research and ensure your product is compliant and competitive.
– Understand logistics, pricing, and legal documentation to avoid surprises.
– Build a targeted marketing and distribution plan for your chosen markets.

How MarketinGuerrilla Can Help

At MarketinGuerrilla (MG), we specialize in helping Indian SMEs enter and expand in European markets. From market research, trade show representation, to lead generation and follow-up, we serve as your sales and marketing partner in Europe. Our presence in the EU and experience working with Export Promotion Councils in India makes us uniquely positioned to support your export journey.

Let us help you check all the right boxes—so your business can go global with confidence.